Morgan Koziar Appointed Director of Discover Blair County

Morgan Koziar, a familiar face from WTAJ-TV, has been appointed as the inaugural director of Discover Blair County, the county's newly established tourism promotion agency.

 

Set to begin her role in February 2026, Koziar was selected from a pool of approximately 40 candidates.

 

Steve McKnight, President and CEO of the Blair Alliance, emphasized the importance of standout communication skills and a deep understanding of Blair County's assets in the selection process.

 

Koziar, a graduate of Slippery Rock University, has been with WTAJ-TV since 2018, serving as a multimedia journalist and later as the producer and host of the "Studio 814" lifestyle show.

 

In her new capacity, she will spearhead efforts to promote Blair County's business, hospitality, and recreational offerings under the "First Frontier" marketing theme.

 

The establishment of Discover Blair County follows the decertification of the previous tourism agency, Explore Altoona, in May 2025.

 

This move aims to align the county's tourism promotion with a broader vision that includes developing outdoor recreation assets and enhancing visitor experiences.

 

Koziar expressed her enthusiasm for the role, stating, "I'm incredibly grateful for the opportunity to champion the places, people, and experiences that make Blair County feel like home."

 

Her appointment is seen as a strategic step toward revitalizing Blair County's tourism landscape and fostering economic growth through increased visitor engagement.